Easy Booking
Help all GrabExpress customers to book easier and faster by reducing the steps required at booking flow
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INTRODUCTION
GrabExpress is
an on-demand delivery service with live GPS tracking that ensures your documents, parcels, and other items are sent securely.
Easy booking a project that help all GrabExpress users to book easier and faster by reducing the steps required at pre-booking flow.
Project duration
2022.09 - 2023.06
My scope
User research
Lo-fi design
Hi-fi design
User testing
Target users
All GrabExpress users
Vision
mission
To provide a fast and effortless booking experience for GrabExpress users, making parcel sending easy and efficient.
To simplify the GrabExpress booking flow by reducing steps and information entry for users.
Customer Value Proposition
Enhance the GrabExpress experience by saving users time and minimizing hassle in the booking process
Old Booking flow
What's on a user's mind? 🤔
What's on a driver's mind?
Hypothesis
What do our users need?
Design planning
New design summary
outcome
🎉 User booking through rate increased x.xx% ↑
⏰ User average booking time decreased x.xx% ↓
💰 GMV increased x.xx%
* xx for confidential data internally.