01 Experience
Jun 2021 - Aug 2023
Grab
Senior Product Designer
Overall:
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Led UI/UX design for the GrabFood Merchant app, portal, and tools, successfully designing five key features for both mobile and web platforms.
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Enhanced the booking experience for GrabExpress, optimizing the parcel delivery service within the Grab app.
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Conducted user research through interviews and usability testing, gathering valuable insights to inform design improvements.
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Employed design thinking principles and facilitated review presentations to engage internal teams, the design department, and various stakeholders.
Jun 2017 - Jun 2021
Lead UX Designer
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Led a UX team of 6 in redesigning the Great Eastern mobile app for 2.5M policyholders in Singapore.
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Facilitated workshops on concept brainstorming, brand promise, gamification, and MVP definition.
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Created customer journey maps, user stories, wireframes, and prototypes, iterating based on feedback.
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Conducted weekly design reviews with the managing director, product managers, and stakeholders to validate concepts and designs.
Senior Design Researcher
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Created user-driven and intuitive product design for 3 customer apps (UPGREAT, GETGREAT, Great Eastern app) and SSO (GreatID).
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Designed and delivered wireframes, user journey maps, prototypes and delivered architecture and hifi designs for design system.
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Gathered and shared insights from industry players and best-in-class service and conducted lunch & learn sharing sessions for the digital transformation department.
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Managed 2 online customers and agents communities, conducted 30+ quantitative and qualitative customer research every year, and provided insights for internal stakeholders and shared back to the communities.
Aug 2016 - Apr 2017
Skyblaze Studios Singapore
UX Designer
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Product Design: Designed 4 projects, including application product prototyping for Web, iOS and Android. Execution of visual design concepts via research, wireframe, storyboard, usage flow creations.
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Game Design: Created game concept and specification for social platforms including iOS and Android mobile. Assisted game development team in producing an engaging user experience.
Jun 2014 - Jul 2016
DeNA Singapore
UX Designer & Game Designer
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Found user pain points through actively tracking key game metrics, checking user feedback on forums and social media to ensure profitability and stability on a daily basis
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Generated optimised solutions and creative ideas for game mechanic and monetization based on brainstorming and user testing to ensure optimal user experience
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Managed schedules and cooperated with a 50+ members team including developers, artists, QAs and analysts in a multi-cultural, remote and agile environment to ensure committed deliverables
Jul 2013 - Jul 2014
Digital Media Technology
Master of Science
GPA: 4.13/5
Sep 2009 - Jun 2013
I'M
yuan yuan.
Product Designer
I am fascinated by user experience design and I always strive to deliver an emotional design that WOWs you.
I am a Product Designer with 10 years of experience in game and mobile application development & operation.
Enjoy my work : )
Yuan Yuan
02 projects
#User research #Lofi design #Hifi design
#Design system #Usability testing
Great eastern app
Designed a one-stop policy management app for Great Eastern that helps policyholders access to the latest details and customer services.
#Design strategy #User research #UX
#Usability testing
Great eastern app
Keep your clients up to date with what's happening. To make this content your own, just add your images, text and links, or connect to data from your collection.
Delicate Title
Great eastern app
Keep your clients up to date with what's happening. To make this content your own, just add your images, text and links, or connect to data from your collection.
Delicate Title
Great eastern app
Keep your clients up to date with what's happening. To make this content your own, just add your images, text and links, or connect to data from your collection.
#User research #Lofi design
#Hifi design #Design system #Usability testing
Great eastern app
Keep your clients up to date with what's happening. To make this content your own, just add your images, text and links, or connect to data from your collection.
#User research #Lofi design
#Hifi design #Design system #Usability testing
Great eastern app
Keep your clients up to date with what's happening. To make this content your own, just add your images, text and links, or connect to data from your collection.
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UPGREAT APP
Designed a reward platform that offers a simple and easy way to find the best deals and helps customers earn and burn their Great Eastern reward points.
Design Strategy | User Research | Customer Journey Mapping |
UX Architect | UI design | Usability Testing
03 MY VALUE
What can I bring for you?
(My CliftonStrengths results)
eMPATHY
Gifted in sensing other people’s feelings by imagining themselves in others’ lives or situations.
HARMONY
Spot the good side of everyone. Seek areas of agreement and learn from the team.
INPUT
Practise strategic thinking, and contribute ideas to the team by leveraging on the resources around me: )
"If it is working, it is obsolete."
RELATOR
Find deep satisfaction in working hard with others to achieve a goal.
LEARNER
A lifetime intrinsic learner.
Enjoying sharing and learning from the good product and people all over the world.
CONTACT
Social Network:
