Experience

Nov 2024 - Present

AIA Singapore

Financial Services Consultant

Jun 2021 - Aug 2023

Grab

Senior Product Designer

Overall:

Led UI/UX design for the GrabFood Merchant app, portal, and tools, successfully designing five key features for both mobile and web platforms.
Enhanced the booking experience for GrabExpress, optimizing the parcel delivery service within the Grab app.
Conducted user research through interviews and usability testing, gathering valuable insights to inform design improvements.
Employed design thinking principles and facilitated review presentations to engage internal teams, the design department, and various stakeholders.

Jun 2017 - Jun 2021

Great Eastern Singapore

Lead UX Designer

Led a UX team of 6 in redesigning the Great Eastern mobile app for 2.5M policyholders in Singapore.
Facilitated workshops on concept brainstorming, brand promise, gamification, and MVP definition.
Created customer journey maps, user stories, wireframes, and prototypes, iterating based on feedback.
Conducted weekly design reviews with the managing director, product managers, and stakeholders to validate concepts and designs.

Senior Design Researcher

Created user-driven and intuitive product design for 3 customer apps (UPGREAT, GETGREAT, Great Eastern app) and SSO (GreatID).

Designed and delivered wireframes, user journey maps, prototypes and delivered architecture and hifi designs for design system.
Gathered and shared insights from industry players and best-in-class service and conducted lunch & learn sharing sessions for the digital transformation department.

Managed 2 online customers and agents communities, conducted 30+ quantitative and qualitative customer research every year, and provided insights for internal stakeholders and shared back to the communities.

Aug 2016 - Apr 2017

Skyblaze Studios Singapore

UX Designer

Product Design: Designed 4 projects, including application product prototyping for Web, iOS and Android. Execution of visual design concepts via research, wireframe, storyboard, usage flow creations.

Game Design: Created game concept and specification for social platforms including iOS and Android mobile. Assisted game development team in producing an engaging user experience.

Jun 2014 - Jul 2016

DeNA Singapore

UX Designer & Game Designer

Found user pain points through actively tracking key game metrics, checking user feedback on forums and social media to ensure profitability and stability on a daily basis
Generated optimised solutions and creative ideas for game mechanic and monetization based on brainstorming and user testing to ensure optimal user experience
Managed schedules and cooperated with a 50+ members team including developers, artists, QAs and analysts in a multi-cultural, remote and agile environment to ensure committed deliverables

Jul 2013 - Jul 2014

Nanyang Technological University

Digital Media Technology

Master of Science

GPA: 4.13/5

Sep 2011 - Jan 2012

I-Shou University, Taiwan

Mass Communication

Exchange Student

GPA: 91.35/100

Sep 2009 - Jun 2013

Beijing University of Posts and Telecommunications (BUPT), China

Digital Media Technology

Bachelor of Engineering

GPA: 83.13/100

I'M

yuan yuan.

AIA Financial
Consultant

YY

Hello!👋 I’m Yuan Yuan, an AIA financial consultant in Singapore. I am passionate about helping individuals and families secure their financial futures through tailored insurance solutions.

I strive to provide personalized advice that meets clients' unique needs and goals. My focus is on building strong relationships and ensuring my clients feel confident in their financial decisions.

I look forward to making a positive impact in the lives of those I serve ❤️

DOWNLOAD RESUME

projects

#User research #Lofi design #Hifi design

#Design system #Usability testing

Great eastern app

Designed a one-stop policy management app for Great Eastern that helps policyholders access to the latest details and customer services.